Bonaventure Rebrands Luxury Lifestyle Product as Attain
April 25, 2022
ALEXANDRIA, Va.–(BUSINESS WIRE)–Bonaventure, an integrated alternative asset manager focused on the development, construction, and property management of innovative lifestyle multifamily communities in the Mid-Atlantic and Southeastern regions, announced today that it has rebranded Aura, its luxury lifestyle product, as Attain. The name Attain better reflects Bonaventure’s commitment to help its residents attain the highest level of comfort, belonging and happiness at its communities.
As a result of this strategic decision, all luxury multifamily communities in Bonaventure’s existing and future development pipeline will be delivered as Attain properties. Furthermore, as of April 30, 2022, Bonaventure’s four existing Aura-branded properties will begin operating under the Attain brand. Along with the name change, Bonaventure is introducing a new logo that closely aligns with its corporate brand as well as its senior living brand, Acclaim, creating a consistent and harmonious visual connection.
“Bonaventure has enjoyed sustained success over the past two decades because we consistently challenge the status quo to produce the best outcomes for our stakeholders,” said Christine Bentley, Senior Vice President of Operations. “Rebranding our luxury product is an outcome of this mentality and represents our strengthened commitment to attain our residents’ trust by consistently delivering a best-in-class experience. As we continue to grow, it’s more important than ever to ensure this value proposition is clear and that we have unity across our family of brands.”
Since its inception in 1999, Bonaventure has established itself as one of the most prolific multifamily developers and operators in the Mid-Atlantic region, and is currently expanding throughout the Southeast. Its portfolio includes a mix of affordable, luxury and senior living communities comprising more than 6,000 apartment units across 31 properties. Bonaventure currently has 11 properties under construction or close to completion, along with 35 projects across various stages of development. These communities are all linked by Bonaventure’s unwavering promise to deliver its residents an exceptional living experience.