Bonaventure Rebrands Luxury Lifestyle Product as Attain
April 25, 2022
April 25, 2022
ALEXANDRIA, Va.–(BUSINESS WIRE)–Bonaventure, an integrated alternative asset manager focused on the development, construction, and property management of innovative lifestyle multifamily communities in the Mid-Atlantic and Southeastern regions, announced today that it has rebranded Aura, its luxury lifestyle product, as Attain. The name Attain better reflects Bonaventure’s commitment to help its residents attain the highest level of comfort, belonging and happiness at its communities.
As a result of this strategic decision, all luxury multifamily communities in Bonaventure’s existing and future development pipeline will be delivered as Attain properties. Furthermore, as of April 30, 2022, Bonaventure’s four existing Aura-branded properties will begin operating under the Attain brand. Along with the name change, Bonaventure is introducing a new logo that closely aligns with its corporate brand as well as its senior living brand, Acclaim, creating a consistent and harmonious visual connection.
“Bonaventure has enjoyed sustained success over the past two decades because we consistently challenge the status quo to produce the best outcomes for our stakeholders,” said Christine Bentley, Senior Vice President of Operations. “Rebranding our luxury product is an outcome of this mentality and represents our strengthened commitment to attain our residents’ trust by consistently delivering a best-in-class experience. As we continue to grow, it’s more important than ever to ensure this value proposition is clear and that we have unity across our family of brands.”
Since its inception in 1999, Bonaventure has established itself as one of the most prolific multifamily developers and operators in the Mid-Atlantic region, and is currently expanding throughout the Southeast. Its portfolio includes a mix of affordable, luxury and senior living communities comprising more than 6,000 apartment units across 31 properties. Bonaventure currently has 11 properties under construction or close to completion, along with 35 projects across various stages of development. These communities are all linked by Bonaventure’s unwavering promise to deliver its residents an exceptional living experience.
Disclosures
The article is for informational purposes only and not intended to be all-inclusive and may be changed at any time without notice or obligation to update. This article does not constitute tax, legal, or financial advice. Bonaventure does not provide tax, legal, or accounting services. Tax laws and regulations are subject to change, and individual circumstances vary. Investors should consult their own tax advisor, attorney, or qualified intermediary regarding their specific situation before pursuing any of the strategies discussed. Forward-looking statements may be influenced by a variety of factors, many of which are beyond the control of Bonaventure and could cause the actual outcomes to be materially different from what is projected. Past Performance is not indicative of future results.
Investments in the shares involves a high degree of risk that prospective investors should carefully consider before investing. The investment is for Accredited Investors who have the financial ability and willingness to accept the risks and lack of liquidity inherent in an investment in the shares. There can be no assurance that investment objectives will be achieved or that investors will receive a complete return of their capital. This material is not an offer to sell or a solicitation of an offer to buy any interest in any fund sponsored by Bonaventure or its affiliates. Any offering is made only pursuant to a confidential private placement memorandum (PPM) and related offering documents, which should be reviewed in full and which control in the event of any inconsistency with this material. Share interests are not registered under the Securities Act of 1933 or any state securities laws, and Bonaventure offerings are not registered under the Investment Company Act of 1940.