In the News
Bonaventure Leaders Featured in Multi-Housing News on Strengthening Recruitment Through Brand Strategy
Bonaventure was featured in Multi-Housing News in an article exploring how multifamily companies can use marketing strategy to attract and hire qualified employees.
The article discusses how marketing and human resources teams can work together to strengthen employer branding, improve job descriptions and communicate company culture to prospective candidates.
Jonathan Starzyk, Director of Marketing at Bonaventure, is quoted in the article discussing the importance of involving marketing in the recruitment process. He notes that marketing teams understand the company brand and can help ensure job descriptions align with who the company is.
The article also features Alicia Guidotti, Chief of Staff & Head of Talent Acquisition at Bonaventure, who explains that strong job descriptions help the right candidates immediately see themselves in a role while also helping filter out candidates who may not be the right fit.
Together, their perspectives highlight how thoughtful branding, clear messaging and collaboration between marketing and talent acquisition can support stronger recruitment outcomes in the multifamily industry.
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